Website Design Planning

Use database driven methods?

At this stage we will be planning the method of build and the technology used to be able to maintain a healthy site.  A healthy site will always need to change just to maintain its ranking position.  This is citical to us because we will maintain your site during the year under our agreement.  If you require the site to be changed more frequently, to reflect new products or content such as training courses, then we will apply a dynamic database method which best suits you.  These are the options for a dynamic or maintained site:

• A content management system
• Purpose driven and specific database to supply site content
• A simple site with maintained changes

They all have their own merits and the choice will be explained.

We facilitate a higher ranking through partner links

Our planning of your web design has built into it your 'Partners' link page.  We expect, and recommend, that you will encorage reciprical links with your business partners.  Provided that these are reputable businesses then these reciprical links will benefit both partners with a higher search engine ranking.

We will, at an early planning stage, ask you to request that your business partner carry reciprical web links.  This source of incoming links helps search engines identify you as a more important member of the business community.  Trade links are also useful, even as only outgoing links, this is because they indicate to the search engines that you are a business site.

These links will use web text which will highlight your major keyword search terms.  Every small measure of improvement will help your ranking position.

This reciprocal partners link page comes as standard with all we design packages.

Any e-commerce requirements?

Many business do not operate on a fixed price because each circumstance needs a seperate quote.  Businesses which can operate on a product/fixed price basis can operate with e-commerce using their existing merchant account.  If a merchant account does not exist then we can arrange for one to be applied for.

Any business taking credit card transactions over the internet MUST have security.  This security certificate is granted against the domain name of your site.  Security certificates are supplied seperately and are purchased and configured as an additional add-on service.

Decide upon corporate look and feel

A web site which intends to attract FREE search engine traffic must have appropriate text content.  The same web site must also be attractive to encorage contact or on-line purchases.

When graphics are added to a site they can compete for space required by the text and text is required to attract search engine rankings.  Graphical 'look and feel' is always in competition with search rankings.  We will allways attach text descriptions to graphic images to help search engines but this is poor compensation for the lost screen space.  Not everything is as simple as first thought because graphics is considered a good value indicator of good design and adds ranking value to a site.  It is a fine judgement of balance between high rankings and good graphic 'look and feel' based upon your visitor to sales conversion rates.  We can monitor these factors for you but whatever the balance the minimum word count should still exist.

Consider that the minimum word density should be about 600 words per page

• Does keyword density fit in?
• Does the layout offer enough text space?
• Does the web design allow for changes of text content?

Decide upon the size of site

Each web page should be optimised seperately to indicate an emphasis upon a product or service.  We recommend that the web site is segmented into separate areas on each page.  You product or service categories determine the number of web pages.  We offer to monitor the first page a user selects to enter your web site.  This is useful because each page represents a product or service area and information like this is useful to marketing.

Decide upon the art work

• Does subject artwork fit keywords?
• Content creation to match keywords?
• Web design colour and harmony?

Review corporate look and feel

• Does the layout offer balanced content?
• Does the layout read/flow well?
• Web design planning readable?

Evaluate the time budget

Creative time budget to fill content, review and amend according to appeal, keyword content and word count.

Evaluate the cost budget

• Plan artistic designer budget
• Instruction to create artwork
• web design planning graphic artist

Get agreement to start

Present web site basic template plan and agree progress steps and time-scale.  Work starts when final draft plan is agreed and deposit payment is received.