Our initial assessment of your market position

We do NOT undertake business sites which are:

• Unfocused in their offering and would therefore optimise badly
• Unlikely to obtain at least 350% p.a. return on investment for you
• In direct website competition against a large million pound market website spend
• Not local in their offering
• Cross competitors in the same town
• • Once subscribed you protect your business from our services to your competitors
  • One trade or service per town under this subscription offer
  • We really do the best for you and it would be improper to have two competitors subscribing in the same business in the same town

A typical example of an unacceptable site is one of "Tee shirt short production runs for special occasions".  A client has to make hundreds of aesthetic design decisions, has to compete against strong competitors, have a highly coded site to design the tee shirts plus they are not locally marketed but nationally.  In short they will loose money if they limited their scope of marketing to Milton Keynes + Northampton + Bedford + Buckingham.

• Rankings can only be estimated if advice over content is followed but...
• • Sales conversion, due to presentation, may override ranking position
  • You can forego ranking in #1 position if the site looks better and does actually create better sales conversions with a ranking #2 position using a slightly less optimised site

Clear and simple offerings

The message has to be clear with an inducement to engage in a further discussion.  What I am suggesting here is a sample set of honest offerings where costs are known so that it allays the fear of being sold something much grander then expected for an unexpectedly high cost.

A website design has to be very direct and very fast in the delivery of core facts only.  This is especially true of the home page.  Google also has separate ranking methods for the home page compared to the other pages.

What to do against listing/agent sites?

If your site competes with listing sites then it can be much more difficult to top them.

To obtain the best profit, while also offering the end user the best prices, you have to try and be ranked before these agent listings.  We all know that agents can take a huge commissions from the supply of trades and services so it is important to overcome this problem.  Another strategy comes into play here:

"You must obtain a linked listing upon a business club site(s) and/or also having detail testimonials with town specified locations on you main home page."

We can recommend local business clubs which will list business WWW links for members.  These clubs have additional benefits as well so they are well worth joining.

How do you know if you are suffering from this agent listing problem?

Enter into Google: Your Trade Milton Keynes

Where 'Your Trade' is a likely search term, or phrase, used by potential customers.  Then count how many listing sites there are and how many agent companies are ranked at the top.  If there are only two or three then they are fair game for our normal methods of topping them.  Any more than two or three agent listing sites and you need to have a club strategy to overcome them.